Manage every license and entitlement from one console
AuthGuru gives you a single system to issue licenses, define entitlements, track usage, and stay audit-ready — instead of piecing it together across spreadsheets and disconnected tools.
Talk to us about License ManagementWhen license tracking outgrows a spreadsheet
As a software publisher's customer base grows, so does the complexity of tracking who holds which license, what they're entitled to use, when it renews, and whether usage stays within agreed terms. Manual tracking breaks down quietly — a missed renewal, an untracked entitlement, an audit request with no clean answer. License and entitlement management exists to keep that complexity under control as you scale.
Everything a licensing console needs to run
License & Entitlement Management brings six connected capabilities into one system — so issuing, tracking, and reporting on licenses doesn't mean switching between disconnected tools or spreadsheets.
License Generation & Issuance
Create and issue licenses tied to specific products, customers, and terms — no manual key generation or spreadsheet tracking required.
Entitlement Management
Define exactly what each license or customer is authorized to use, down to the feature or module level, across your product line.
License Lifecycle Management
Track activation, renewal, expiration, and revocation across a license's full life, so nothing slips through unnoticed.
License Inventory
See every issued license and its current status in one place, instead of piecing the picture together across separate records.
Reporting & Analytics
Get visibility into license usage, entitlements, and distribution patterns to inform renewal and growth decisions.
Audit & Compliance Readiness
Maintain a clear, current record of license deployment and usage, ready to answer audit and compliance requests directly.
Why this matters to your business, not just IT
Centralized license and entitlement management is an operational change with business consequences — it affects how revenue, compliance, and customer trust hold up as your business scales.
Fewer revenue leaks
Entitlements and renewals are tracked centrally, so revenue tied to active licenses is less likely to slip through the cracks.
Faster compliance answers
Audit-readiness is built in, not assembled after the fact, so compliance questions can be answered from existing records instead of pulled together manually.
Cleaner customer relationships
Customers see exactly what they're entitled to, which reduces billing disputes and support escalations tied to unclear terms.
Less manual overhead
Centralized tracking replaces spreadsheet reconciliation, freeing up team time previously spent chasing license records manually.
Stronger renewal forecasting
A live view of every license's status makes upcoming renewals predictable instead of a surprise buried in someone's inbox.
Easier cross-team visibility
Sales, support, and finance work from the same entitlement record, so teams aren't relying on guesswork about what a customer actually has.
From issuance to audit, in one flow
Every license moves through the same connected sequence, from the moment a product is defined to the moment a license is renewed or revoked — nothing sits outside a single system of record.
Product
The specific product or module the license applies to is identified first, so every entitlement traces back to a defined offering.
License Model
A commercial model — perpetual, subscription, trial, or usage-based — is applied to define the terms the license will operate under.
Entitlement
What the customer is actually authorized to use is defined against the license, down to the feature or module level where needed.
License Issued
The license is generated and tied directly to the customer's entitlement record, so issuance and authorization never fall out of sync.
Distribution
The license is delivered through whichever license delivery method fits the deployment — software key, dongle, or cloud-based activation.
Activation
The customer activates the license against their machine, container, or environment, completing the handoff from issuance to live use.
Usage Tracking
Ongoing usage is tracked against the entitlement, whether the deployment is fully connected, offline, or somewhere in between.
Reporting
License and usage data roll up into reporting automatically, ready to support audit requests and compliance needs without manual assembly.
Renewal / Revocation
The license is renewed, extended, or revoked based on its terms and current status, closing the loop back to entitlement management.
Three decisions, ways to configure them
Three independent decisions shape every license — how it's sold, where it runs, and how it reaches the customer.
Software Key
License bound to the software itself, validated locally with no physical hardware required.
Hardware Dongle
Physical USB-based key carrying the license, suited to offline or high-security environments.
RTC Time Dongle
Hardware dongle with an onboard clock, enabling time-based licensing with zero network dependency.
Cloud-Based
License validated and managed entirely online, ideal for connected, remotely-managed deployments.
Perpetual
One-time license, valid indefinitely once issued — no recurring renewal required.
Subscription
Recurring, time-bound access renewed on a set commercial cycle.
Trial
Limited-time evaluation license, typically with reduced functionality or a fixed duration.
Time-Bound
License valid for a fixed, defined period, matched to project or contract length.
Usage-Based
License tied to actual consumption, so value scales directly with usage.
Cloud License
Validation and management handled entirely through online infrastructure.
On-Premise
Licensing infrastructure hosted within the customer's own environment, under their control.
Offline Licensing
Operates with no network dependency at all, suited to air-gapped systems.
Hybrid
Combination of online and offline validation, depending on deployment context.
Let's find what fits.
Tell us about your licensing setup, and we'll show you the right approach.
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